It's The Most Wonderful Time Of The Year (with lyrics)

It's the most wonderful time of the year
With the phones jingle belling
And everyone telling you "Try this new beer"
It's the most wonderful time of the year

It's the hap-happiest season of all
With those sales call greetings and drunk happy meetings
When vendors come to call
It's the hap- happiest season of all

There'll be dinners for hosting
Discussions of toasting
And more tasting than you know
There'll be scary wine stories
And tales of the glories of
Winemakers long, long ago

It's the most wonderful time of the year
There'll be much wine tasting
And time will be wasting
When sales are so near
It's the most wonderful time of the year!



If you couldn't tell, it's almost schmoozing season! That wondrous time of the year, when vendors and distributors are calling on all their accounts, trying to set up trade tastings and events and meetings with winemakers, all in the name of moving product! This is one of the best times to buy wine folks, retailers and distributors are trying to make room in the store or warehouse for new stuff, vintage changes, that kind of thing. Already our calendar at work is full, with meetings and trade tastings and public dinners! It's also a good time to do a little schmoozing yourself, you never know what the retailer or sommelier might have hiding in the back, waiting for someone to share their little gem with!

And yes, if you couldn't tell, I wrote those crappy lyrics myself, to the tune of Andy Williams's "The Most Wonderful Time Of The Year"